Benefits of a Mobile-Friendly Website
78% of the population own a smartphone and that number is only going to rise.The popularity of mobile today is undeniable. So why would a local business need a mobile-friendly…
Benefits of a Mobile-Friendly Website
78% of the population own a smartphone and that number is only going to rise. The popularity of mobile today is undeniable. So why would a local business need a mobile-friendly website? The simple answer is you need to reach out to as much of your audience as possible. Having a mobile-friendy website creates a […]
New Website & Logo
While Electric Escape has busied itself building websites for clients, our own website sat dormant. But technology changes fast and websites are no exception, so the advancements in web building technology have rendered the old website pretty out-of-date since it was built way back when (2015). Mobile and responsive design was still in its infancy, […]
Basic Steps to Improve Your Ranking
A simple search of a particular keyword or phrase on Google gives back hundreds of results if not thousands. It is simple logic; that a prospective consumer is more likely to click on the links displayed on the first few pages of the search engine results if not the first page. But how do you […]
Brand New Hosting Server & SSD Drives!!!
It’s upgrade time – our hosting is now running on a brand new server. Intel™ E3-1230, 8M Cache, 3.20 GHz, 64 bit, 32GB ram and all now SSD disk space! No matter how many tweaks you do on your website, how much you compress your images or content, nothing will make such a big difference […]
Why You Need A Website
Surprisingly, there are still some businesses without a website. And having a Facebook page doesn’t mean you have a website. Yes, you should have both! To make yourself available It doesn’t matter what time your work day ends, your website is always available to existing customers and potential clients. Besides, people expect you to have […]
How Colours Affect Purchases (infographic)
Ever gone shopping, arrived back at home with far too many purchases, and wondered where they all came from? Maybe this brilliant infographic from KISSmetrics will shed some light on the situation. It explores which colours illicit which emotional responses, and how different shades can be used to target different types of shoppers.
How to Use Facebook for Business (infographic)
These 12 tips will certainly get you on the right track if you’re just starting out with your business page.
Get listed on Google Places
Are you listed on Google places? – if not you should be. Google Places is a free listing on Google that if done correctly it will give you top page ranking for local searches in Google. It is however important to be set-up right to take full advantage of this free listing on Google. By […]
What is Google Hummingbird?
Google has made several major changes to its search engine over the past several months. Search geeks have been debating (and complaining about) Enhanced Campaigns, the new look for mobile search results, Penguin 2.1, and several other technical updates — but the average Google user probably hasn’t noticed much of a difference. And that’s exactly […]
Facebook for Businesses: Page or Profile?
Facebook is evolving to accommodate business pages vs. individual profiles. In its latest re-design, Facebook has made a clear distinction between profiles and pages. The bottom line is profiles are now only for individuals and pages are for business. Profiles and pages have different features. In fact there are certain features which are no longer […]
Google Panda: Google drastically changing its search rankings
Google Panda or Farmer is a change to the Google’s search results ranking algorithm that was first released in February 2011. Getting ranked in Google means free traffic for web publishers, so improving and optimizing a given website for the search engines was essential. However, Google Panda is here to stay, and it has forever […]
What is Web 2.0?
You may have heard this term before, perhaps even read something about it, but your still slightly confused about what it actually is. It does sound very generic and would probably be better suited as a different kind of internet. Perhaps a ‘sequel’ to the internet. You’d be forgiven for thinking this, and there seem […]
The Basics of Search Engine Optimisation
Search engine optimisation is a means for getting better and higher rankings in search engine results for targeted keywords, thus ensuring better volume and quality of traffic to the website from the search engines. Search engine optimisation entails many different methods of achieving the desired results. Many of these techniques are allowed by Search engines […]
